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The web page privatestudentloans.guru states the following, "When federal student aid is not enough, get objective information and expert advice about paying for college with private student loans." I saw that the webpage also stated " Look here for a list of lenders offering private student loans." They also said " When federal student aid falls short, consider private student loans as an alternative education financing option. Students should borrow federal first, because federal student loans are cheaper, more available and have better repayment terms. Do Not Borrow Private Student Loans." The meta header had Private Student Loans as the first optimized keyword. This keyword is followed by Private Parent Loans, Private Consolidation Loans, and Alternative Student Loans which isn't as important as Private Student Loans. The other words privatestudentloans.guru used was Refinancing Student Loans. Private Student Loans for College is included but might not be seen by search engines.